Nourishing Neighbors

For over 10 years the Albertsons foundation has cultivated Nourishing Neighbors, a charitable food donation program that seeks to ensure at-risk children, adults, seniors, and families everywhere have access to the sustenance they need to thrive. The driving force behind this spot was to make audiences aware that hunger isn't only a problem in impoverished neighborhoods and that even your next door neighbor could be hungry. As a senior art director at the Woo, I was incredibly moved to produce this story that was shot right here in Torrance, LA.

The national broadcast campaign ran across 8 networks for three and a half weeks, as well as 48 hours in Times Square, NYC for National Hunger Awareness Day.

Role: Art Direction