The L.A. auto show is home to many significant production-car debuts each year. With the release of the new 2021 Camry, Toyota wanted to create a memorable experience that displayed the many different trims available for the vehicle. Together with my copywriting partner Flora Kim, we produced an interactive survey that utilized an augmented reality photobooth. The end result allowed attendees to literally view themselves with the Camry best suited for them!

Role: Art Direction, Design and Illustration



Partnering Credits
Agency: Saatchi & Saatchi LA
Creative Directors: Ly Nguyen, Danielle Duran
Copywriter: Flora Kim
Production: Czarnowsky