For over 80 years Blue Bunny® ice cream has been creating delicious ice cream flavors and frozen novelty forms from its home in America’s heartland. During a time where social was only starting to prove worthy KPIs, the ask was to create posts that would resonate with ice cream lovers and East Coast "Pinterest Moms" alike. For this project, I was a one man show as a junior art director! Hand drawn type (which is my jam ALL DAY) was the star of the recurring theme and style. Utilizing and reusing props from the 99 cent store, creating lightboxes out of paper then shooting with an iPhone in the corner of the agency - Blue Bunny's social went from completely non-existant to a full blown 'talk of the town' thing!

Role: Art Direction and Design