For over 80 years Blue Bunny® ice cream has been creating delicious ice cream flavors and frozen novelty forms from its home in America’s heartland.
The ask was to create posts that would resonate with ice cream lovers and East Coast "Pinterest" Mom's alike. For this project, I was a one man show! Hand drawn type (which is my jam ALL DAY) was the star of the recurring theme and style. Utilizing and reusing props from the 99 cent store, creating lightboxes out of paper then shooting with an iPhone in the corner of the agency - Blue Bunny's social took off.
Art Direction - Concept, Mood | Visual Design - Digital