For tweens seeking independence from families and striving for social connection, Bomb Pop is the brand of ice pop that ignites moments of connection because of its iconic shape, unique texture and the multiple flavor experiences it delivers. This brief was incredibly exciting for me to work on as it required bold and wacky designs that were geared toward attracting a very young but exhuberant demographic.

Role: Design

Partnering Credits
Agency: Blue Chip Marketing
Creative Director: Kevin Simon