Fight for LA

As the second team to relocate to Los Angeles in 2017, the Chargers wanted to establish themselves as a team worthy of LA’s devotion. At Saatchi & Saatchi, this was the project that took me from a mid level art director to a senior. I helped to concept this beautiful story of the Bolts fighting for the hearts of every neighborhood that makes up this incredibly diverse city. I then had the pleasure of leading the design team to craft a striking look and feel utilizing assets taken from my still photoshoot to make the team stand out as number one!

Role: Art Direction and Design