As the second team to relocate to LA in the last two years, the Chargers wanted to establish themselves as a team worthy of LA’s devotion. The campaign team at Saatchi had set up a beautiful story of the Chargers fighting for the hearts of every neighborhood that makes up this incredibly diverse city. I had the pleasure of then joining the design team to bring a brand new look to the franchise that backed the "Fight for LA" messaging carried out through the intentionally agressive art direction.

Role: Designer

Partnering Credits
Agency: Saatchi & Saatchi LA
Creative Directors: Ly Nguyen, Danielle Duran