"Humans have always focused on their own needs at the expense of nature.
But what if we created a place where both humans and nature could thrive?
A place that’s progressive, profitable, but most importantly, sustainable."
Cisco Smart Building Solutions have built the bridge between technology and the needs of the planet. As a senior art director at MRM, I helped to concept a 90 second spot that announced Cisco's pledge to achieve net-zero emissions by 2040 along with designing a minimal but eye-catching out of home global drive-to campaign.
Role: Art Direction and Design