With the much anticipated launch of Toyota's brand new vehicle, Corolla Cross, we went bolder than ever. This code-red shoot invovled using a stand-in car and was shot in Downtown Los Angeles by Dave Hill. Using a bright color pallete and energetic talent, we sought to appeal to the youth and fun of our target audience.

Partnering Credits
Agency: Saatchi & Saatchi LA
Creative Directors: Ly Nguyen, Danielle Duran
Photographer: Dave Hill
Production: Paige Dorian
Post Production: Curve Digital