In 2018 Toyota was the largest brand to sponsor the winter Olympics in Pyeong Chang. The integrated team at Saatchi launched the "Start Your Impossible" campaign headlining Toyota’s innovative mobility solutions to shift perceptions of Toyota from a car company to a human movement company. I worked as a designer on the digital team helping to create an online experience that highlighted athletes and concept cars that inspired the heart of Akio Toyoda's vision for a free moving world.

Role: Design

Partnering Credits
Agency: Saatchi & Saatchi LA
Creative Directors: Emily Yurko, Ly Nguyen