“Our goal is to advance a truly mobile society...by helping all people move, grow and explore in a world that is safe, comfortable, and clean.” -AKIO TOYODA (Toyota President and CEO)

Throughout the campaign, we highlighted Toyota’s innovative mobility solutions to help shift perceptions of Toyota from a car company to a human movement company. Simultaneously, the work highlights mobility stories from Olympians and Paralympians who overcame their own impossible.

Role

Art Direction - Concept, Mood, Casting, Directing   |   Visual Design - Print & Digital