Prius 20th
Anniversary
TOYOTA
Marking 20 years of launching the hybrid revolution, Toyota had released a special edition supersonic red trim of the vehicle that called for an asset gen of it's own. As timing of the shoot would fall right on the height of quarantine, we were left with no choice but to quickly pivot to a completely CGI project. Luckily Recom Farmhouse eagerly jumped at the opportunity and brought on photographer Matthew Jones to create these strikingly bold images.
Role: Art Direction