It Folds

I had the pleasure of freelancing with Cheil Worldwide as an associate creative director for several projects throughout 2022 and 2023. The most noteworthy work came from just a concept! For the Galaxy Flip and Fold Z model 4, the ask was to pitch simple, memorable billboard ideas that could instantly catch eyes in bustling cities with one key message in mind - IT FOLDS. While the concept was not purchased by Samsung North America, it was sold through and produced by Iris in the UK (shown as fourth in the image lineup below).

Role: Art Direction (Concept)