As an art director on the Toyota content team for over 4 years at Saatchi & Saatchi, I had the privelage of leading multiple vehicle launches that included the production of digital media, social, print and experiential campaigns - the most recent being the 2022 Corolla Cross launch and the 2021 Camry launch (shown below).

Each launch was based on strategic positioning that propelled each model to have its own style and voice geared toward varying demographics. The assets spanned multiple platforms including, global and domestic dealership marketing, broadcast needs and social; making sure they had the versatitliy to be utilized anywhere was key for this content creation.

Role: Art Direction and Design