For Valentine's Day on 2023, this social venture brought together the unique and spirited world of Whipshots, a boozy whipped cream created by Cardi B, with the renowned sex expert Dr. Ruth. The result was a series of playful and provocative videos that seamlessly blended Cardi B's wild style with Dr. Ruth's no-nonsense expertise. This unexpected pairing not only added an element of excitement to the brand's identity but also created an engaging campaign that resonated with audiences in a truly distinctive way. I lead this project by interviewing Dr. Ruth at her stylish loft in NYC, then worked with the editing and design team at the Woo to produce these super fun reels!

Role: Art Direction